Dawn Weeks Spalding
Dawn Weeks-Spalding is a Marketing, Strategic Partnership and Media Specialist with 20+ years experience in talent booking in Dallas, Texas. As a high-energy results-oriented individual who is proactive, assertive with a hands-on approach, Dawn is self-motivated and requires limited direction. Dawn’s background has given her strong interpersonal skills and ability to adapt quickly to a fast-paced changing environment. A charismatic presenter her efforts have yielded high profile awards(CMA) millions of dollars in press coverage with Special Teams for Special Olympics, and garnered millions in funds for events and branding with Taste of the NFL.
Dawn has spearheaded the marketing and branding campaigns for such major entertainment venues as Cowboys where she worked with country music luminaries: Garth Brooks, Alan Jackson, Brooks & Dunn, Toby Keith, Marty Stuart and Tracy Lawrence to name a few and Verizon Theatre, a 6600 seat, state-of-the-art performance hall. As a pioneer in finding and establishing small venue sponsorships and strategic partnerships Dawn worked with the North Texas Food Bank on Taste of the NFL with the Dallas Cowboys and grew that event attendance by 72% and grew finances by 42%. Worked with a team of sponsorship specialists on music festivals nationally with sponsors: Levi’s, Keurig, Blu, Dr Pepper, Budweiser, Ford, Mike’s Hard Lemonade, Red Bull, Zippo.
Recent projects include: Rayfield Wright NFL HOF, Texas Air Hogs Baseball,and EarthX-the world’s largest environmental platform.
Dawn has also donated a tremendous amount of her time, talent and assets to various charitable organizations in Dallas. As co-chair of the Special Teams for Special Olympics, alongside former Dallas Cowboys Coach Joe Avezzano, Dawn helped raised millions of dollars for the organization over a thirteen-year period. She also served as a board member for the North Texas Music Festival its inaugural year. In 2006, Dawn was nominated to the Cattle Barons Committee where she served on the Underwriting Committee, Chaired Live Auction, and co-chaired Production and is currently on that Advisory Board. Successfully co-chaired Partners Card for the Family Place 20th Anniversary raising over $1.2 million. She served on the Trinity River Mission and Equest Boards as well.
Dawn is a graduate of the University of Arizona (Tucson) and has a BA in Psychology with a Major in Marketing and Minor in Public Relations. She also has her Graduate Marketing degree from Southern Methodist University (Dallas, TX). Dawn loves football, hockey and basketball, excelled in track in high school and college. She is also an experienced fencer, loves movies and is an avid reader. Dawn has one son, Dylan a freshman at the University of Kansas , who has influenced his family with his love of the outdoors and all things GREEN.